How do you write what people actually want to read?
Focus on the reader
Always keep in mind the audience you are writing for. Think about their needs, desires, and concerns.
Clarify your purpose statement
Define what you want to achieve and make sure to answer the question of what this writing is all about.
Remember the influence
Think about what impact on the reader your future writing may have. Does your writing create the needed impression? Does it fulfill the expectations of the reader?
Focus on benefits
Make sure that your text offers some benefits and value to the reader. Remember that the audience always wants something or needs help with something.
Focus on a friendly tone
Writing means also communicating with the reader. That is why a friendly tone is important. Not only information, but also such qualities as warmth and compassion help to establish a good connection.
Core tip
A writer should put himself in the reader’s place and think about what may be of interest to him/her.
Remember that the writing is not about the author, but about the readers’ understanding and appreciation of the idea/skill.